MINA
PR / Design / Social / Animation
Tech business Mina wanted to show how its payment system could make running electric vehicles easier. We analysed the data, identified story angles on EV charging and driver behaviours, created a quarterly report and supporting comms including a staged PR campaign and social. The result? Huge numbers of leads, coverage in national and specialist press, and a few awards too.
"Working with SMC bolstered our written content and assets which in turn won us several awards. Their extensive knowledge in the space enabled us to keep at the forefront of trending topics, bringing our ideas to life in an interesting way which kept our audience engaged and our brand front of mind."
Victoria Trudgill, Head of Marketing and Communications, Mina
