RED DRIVER TRAINING
PR / Film / Advertising / Content / Design / Photography
We’ve been working with RED Driver Training, one of the largest consumer driver training businesses in the UK, as their PR provider for some time. Alongside that, we create everything from videos, animations and supporting media to content, branding and show-stand design.
At the beginning of our relationship with Red Driver Training, we were tasked with updating their marketing assets and developing the brand’s look and feel.
We’ve produced multiple full brand photoshoots showing every part of the RED proposition, from learner to professional drivers, as well as writing and producing animations, films and expert guides.
The Red Learn To Drive app is a comprehensive guide to passing the theory and practical driving test. We were briefed to help populate the content by scripting, filling and editing short videos discussing driving tips.
As part of Red’s corporate training collateral, we produced a range of training videos, showing on-road scenes, highlighting risks with illustrations as the voice over talks the viewer along the road.
“RED enjoys working with the team at SMC – they are pragmatic, creative, focused on delivery and support us in many ways across graphic design, pr, video production, exhibition design, editing and more. SMC knowledge and interest in our sector is a real benefit and they approach our briefs intelligently and proactively, sometimes with healthy and respected challenge too to achieve better.”
Colin Paterson, Head of Marketing
